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Google Represents 57.5 Percent Of All Reviews Globally
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
63.6% Of Customers Go To Google To Check For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review stats reveal the general popularity of a website can just go so far.
Source: Review Trackers
Online Product Reviews About A Product Can Amplify Its Conversion Rate By A Whopping 270%
User review statistics reveal the purchase possibility for a product with five reviews is 270% higher than the same product without reviews.
Source: Spiegel Research Center
77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that companies ought to be continuously requesting reviews.
Source: Statuslabs
The Typical Review Length Has Actually Gotten 65% Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet on twitter.
Source: Review Trackers
74 Percent Of Regional Companies Have At Least One Google Review
A single review is far from enough to improve your website's SERP ranking.
Looking at online rankings data, we found out that a company requires to have a minimum of 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
Software Reviews Influence Over 98% Of All Buyers
18% of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
82 Percent Of Customers Go To Review Sites Since They Wish To Acquire A Product Or A Service And Want To Get The Truth About The Businesses Product Or Services.
Users come since they have currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal
70 Percent Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read much more reviews to get a better idea of how the business is really doing. Don't depend upon that fact alone.
Source: Brightlocal
15 Percent Of Buyers Don't Trust Businesses Without Any Online Reviews
No trust means no interactions. 15 percent of possible customers will not even consider doing business with a business they can't find opinions about.
Source: Statuslabs
The Majority Of Best-selling Products Have A Typical Ranking Of 4.2 To 4.7
You can't make everybody happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star scores.
According to client rating stats, conversion rates begin to reduce as scores rise above 4.7.
Source: Spiegel Research Center
Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business
Because the huge majority of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars
Overall two-thirds of companies have excellent and exceptional scores. Just 5% of businesses have a rating listed below 3 stars.
Source: Brightlocal
77% Of Customers Would Undoubtedly Leave A Review If They Were Asked
More than a 35% would post a review to educate others about their consumer encounter and 24% would definitely direct their review to the business itself.
Over a 26% would be willing to leave a review to assist other individuals with their choice making process.
Source: Podium
83% Of All Young Buyers Were Invited To Give A Review Recently
Of those asked, 80% of customers did leave a review. Overall, businesses have actually asked 66% of all clients to leave a review on their business.
Source: Brightlocal