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70% Of Consumers Prefer To Discover A Business By Means Of Short Articles And Reviews, Rather Than Ads
Ads are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the very best method to find the truth about a service or product.
Source: Statuslabs
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Customers
24% of US shoppers consider reviews as 'incredibly influential'.
To illustrate the value of online reviews and ratings, did you understand that 81 percent of consumers will pay more for a product with reviews and those exact same customers are also going to accept slower shipping times for such items.
Source: Turntonetworks
70% Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business
Four reviews may be too few. Many people check out many more reviews to get an idea of how business is actually doing. Don't depend on that statistic alone.
Source: Brightlocal
If A Business Manages To Resolve Problems Quickly And Effectively, 95% Of Unsatisfied Customers Will Go Back To A Business
Clients don't anticipate you to be perfect. They do expect you to resolve things when they go wrong. If there is absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
72% Of Consumers Won't Take Action Unless They Read Some Reviews
No matter how alluring your marketing is, you still need client reviews. There's no skirting around it. Customers are still ready to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
91% Of Millennials Have Confidence In Online Reviews As Much As Friends And Family
Online review statistics place consumers' reviews as the most credible source of recommendations. Online reviews normally bring the same weight as advice from friends and family.
Source: Brightlocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new vehicle and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read reviews.
With the help of other consumers, you manage to pick a model that works for you. That's how favorable reviews transform customers into customers.
Source: Consumer Affairs
53% Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's consumers are wary and want the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.
Source: Statista
83 Percent Of Customers Don't Rely On Advertising
The conventional channels to reach customers aren't as influential as they used to be. A lot of users who no longer trust advertisements choose to take note of customers' recommendations online.
Source: Statuslabs
88% Of Executives Consider Reputation Risk As A Top Business Issue
Reputation management stats indicate a company's reputation doesn't impact just the customers. Potential employees also take a look at ratings and read reviews.
Source: Deloitte
74 Percent Of Local Businesses Have At Least One Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online ratings stats, we learnt that a business needs to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal