Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competitors that aren't making the most of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact utilize them.

Although we now know why consumer reviews are so effective, many businesses apparently do not.

Source: LsaInsider

83 Percent Of Consumers Do Not Rely On Advertising

The conventional channels to reach customers aren't as prominent as they utilized to be. The majority of users who no longer trust ads select to focus on clients' suggestions online.

Source: Statuslabs

67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Choosing A Service Provider

When clients have to pick a service provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

Younger individuals know the value of being informed. User-generated content has an indisputable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

If A Company Takes Care Of Issues Rapidly And Efficiently, 95% Of Unsatisfied Clients Will Go Back To A Company

Consumers don't anticipate you to be perfect. When things go wrong, they do expect you to fix things. If there is nothing else a business can do to fix a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize An Organisation

This stat is among many that show the importance of online rankings. Now that news of client satisfaction travels this fast, keeping your customers delighted is more crucial than ever.

57% of consumers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

11% looked just for organizations with an ideal five star ranking.

Source: Brightlocal

When Purchasing Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Prominent Factor

Stats reveal that reviews were more effective than Television advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

77% Of Clients Don't Trust Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly asking for reviews.

Source: Statuslabs

The Majority Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star scores. In some cases a lower rating in fact helps your overall score.

According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.

Source: Spiegel Research Center

89% Of Customers Read A Companies Feedback To Reviews

Not only do the majority of individuals read the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management statistics indicate a company's reputation does not impact just the customers. Potential team members likewise look at scores and take a look at reviews.

Source: Deloitte

Buyers Reading Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. For that reason, purchasing choices are made quickly.

Online reviews are obviously persuasive, yet marketers have not always come to appreciate the power of them.

Source: Martech Zone

Online Product Reviews About An Item Can Raise Its Conversion Rate By An Incredible 270 Percent

User review statistics show the purchase likelihood for a product with five reviews is 270 percent higher than the exact same product without reviews.

Source: Spiegel Research Center

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'really often'.

Source: Trust You

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their buying confidence.

Businesses use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Unfavorable Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people devote more than five times as long on a site when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.

Source: Reevoo