United States Buyers Consider "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they focus on various aspects of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality with time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

Clients Checking Out Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done much faster. Purchasing choices are made rapidly.

Online reviews are certainly persuasive, yet marketers haven't always come to appreciate the power of them.

Source: Martech Zone

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally 2 out of 3 businesses have great and outstanding rankings. Only 5% of companies have a ranking listed below three stars.

Source: Brightlocal

Over Half Of Customers Won't Use A Company If It Has Less Than A 4 Star Rating

This stat is among many that highlight the significance of online scores. Now that news of client fulfillment travels this fast, keeping your consumers happy is more crucial than ever.

57% of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for businesses with a best five star score.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review is enough for 35 percent of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Software Reviews Influence Over 98 Percent Of All Buyers

18% of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2% of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers anticipate to see some negative reviews.

Source: Capterra

One-half Of All Millennial's "Always" Read Online Reviews For Companies

More youthful people know the worth of being informed. User-generated material has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are different though, only 6% of people aged 55 or older check out reviews.

Source: Brightlocal

53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews

Online review statistics clarify that 63% of customer reviews go on without a reply. That's too bad, because those businesses are losing clients that way.

Source: Review Trackers

A Single Business Review Can Lift Its Conversions By 10%

Online review statistics show user-generated material can do miracles in regards to conversions.

A single review can have a huge influence on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can offer a mind-blowing 44 percent increase.

Source: RevLocal

A One Star Increase In Rating Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat consumers fairly usually flourish, review sites help make certain of that.

Source: Statuslabs

Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

86% Of Customers Would Think About Writing A Review For A Business

Your customers are your most important resource, and it's not only because of the cash they invest at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

89% Of Shoppers Prefer To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, consumers choose to read reviews on their mobile devices.

Source: Statista

Negative Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review data, individuals spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

91% Of Millennials Trust In Online Reviews As Much As Family And Friends

Online review stats put customers' reviews as the most trustworthy source of recommendations. Online reviews generally bring the very same weight as advice from family and friends.

Source: Brightlocal