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67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Picking A Service Provider
When customers need to select a service provider, reviews have an enormous impact on their decision.
Source: DemandGenReport
95% Of Unhappy Consumers Will Go Back To A Company If A Business Manages To Fix Issues Quickly And Effectively
Consumers do not expect you to be perfect. They do anticipate you to resolve things when they go wrong. If there's nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more enticing way.
Source: SocialMediaToday
If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use A Service
This stat is among numerous that illustrate the significance of online scores. Now that news of consumer fulfillment travels this quick, keeping your clients pleased is more important than ever.
57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.
Moreover, 11 percent looked only for businesses with a best five star ranking.
Source: Brightlocal
83% Of All Young Customers Were Asked To Submit A Review Recently
Of those invited, 80% of customers did post a review. In general, companies have actually asked 66% of all consumers to post a review on their business.
Source: Brightlocal
The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010
Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.
Source: Review Trackers
Favorable Reviews Encourage 68% Of Consumers To Choose A Local Business
Considering that the large bulk of customers read reviews, you'd want yours to be appealing to brand-new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Only 6 Percent Of Customers Do Not Trust Customer Reviews At All
According to consumer review data, a tremendous 19% of consumers constantly rely on online reviews and never ever a purchase without reading reviews first.
Source: Statista
89% Of Consumers Choose To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile web browser, consumers choose to read reviews on their smart phones.
Source: Statista
88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Buying Home Electronics
Data reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
89% Of Consumers Read A Companies Reactions To Reviews
Not only do most customers check out the review replies, 30% of them hold them in high regard. Practically 96% read the reactions to their own reviews.
Source: Brightlocal
Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent
User review statistics show the purchase possibility for a product with five reviews is 270% higher than the exact same item without reviews.
Source: Spiegel Research Center
Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.
Source: Capterra