54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing customers see. Still, users take note of other factors also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of United States customers.

Source: Statista

61% Of Local Businesses Have An Average Ranking Of 4 To 5 Stars

Typically two-thirds of businesses have excellent and outstanding rankings. Only 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the basic appeal of a website can only go so far.

Source: Review Trackers

A Single Business Review Can Raise Its Conversions By 10%

Online review statistics show user-generated material can do wonders in terms of conversions.

A single review can have an enormous effect on your business.

A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can offer an astonishing 44% increase.

Source: RevLocal

89% Of Clients Browse A Businesses Feedback To Reviews

Not only do many individuals check out the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

Due To The Fact That They Want To Purchase A Service Or A Product And Desire To Get The Facts About The Businesses Products And Services, 82 Percent Of Customers Visit Review Sites.

Review sites are places that people go to get the facts about a service, product or business. Users come because they have currently formed a buying decision. The bulk of them (89%) buy within a week of their visit. And 29 percent do so within 24 hours.

Source: RevLocal

American Shoppers Regard "Product Performance" To Be The Most Useful Detail In Product Reviews

When people read reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of US customers.

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of United States Clients

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and ratings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same customers are also happy to accept slower shipping times for such items.

Source: Turntonetworks

Over Half Of Consumers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are unsurprisingly the more vocal ones.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business tourists alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they read reviews 'constantly' or 'very often'.

Source: Trust You

30% Of Customers Feel Positive About A Business Which Responds To Online Reviews

Communicating with your customers creates trust. Even something easy like responding to their reviews and remarks can make them feel appreciated.

As you might anticipate, customers who feel this way are ready to invest more money with a company.

Source: Statuslabs

Online Item Reviews About A Product Can Raise Its Conversion Rate By An Incredible 270%

User review statistics reveal the purchase possibility for a product with five reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

Positive Reviews Encourage 68 Percent Of Consumers To Choose A Local Business

Because the huge bulk of consumers read reviews, you'd want yours to be appealing to brand-new customers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social reviews data, Facebook impacts more than half of users' purchase choices.

Facebook reviews statistics reveal that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.

Source: RevLocal

52% Of Consumers Rely On A Product More If It Has Unfavorable Reviews Too

We already discussed the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. People expect to see some unfavorable reviews.

Source: Capterra

90 Percent Of Clients Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

If you do not have reviews on your website, consider asking your visitors to compose one.

Source: Martech Zone

88% Of Executives Consider Reputation Risk As A Leading Business Problem

Reputation management stats show a company's reputation does not affect just the customers. Potential team members likewise take a look at ratings and take a look at reviews.

Source: Deloitte

83% Of All Young People Were Invited To Give A Review Recently

Of those invited, 80% of clients did submit a review. Overall, companies have asked 66% of all consumers to submit a review on their company.

Source: Brightlocal