72 Percent Of Consumers Won't Take Action Unless They Read Some Reviews

No matter how appealing your marketing is, you still need customer reviews. There is no skirting around it. Consumers are still ready to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

71% Of Millennials Browse Consumer Reviews Of Professional Services

Majority of all people in need of an expert service turn to online reviews.

According to online reviews statistics, 59% utilized online reviews to pick a medical professional or an attorney.

Young people (age 18-35) are a lot more likely to hire an expert based upon online reviews. Only 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

Majority Of Customers Will Not Utilize A Business If It Has Less Than A 4 Star Score

This stat is among lots of that illustrate the significance of online scores. Now that news of client satisfaction travels this fast, keeping your customers pleased is more crucial than ever.

57 percent of consumers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with a best five star ranking.

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not just the quality or nature of the reviews, but they consider their number and recency as well.

The share of consumers, who take note of the number of reviews is currently at 46 percent.

Source: Brightlocal

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses in fact utilize them.

Although we now understand why consumer reviews are so powerful, many businesses apparently do not.

Source: LsaInsider

Over Half Of Shoppers Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are seemingly the more vocal ones.

Source: Statista

USA Buyers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews

They focus on different aspects of the shopping experience when people read reviews. However according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of American clients.

Source: Statista

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies doubt the integrity of online reviews. However, they realize the enormous effect user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the very best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the purchasing decision.

Source: Statista

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Considering that the large bulk of customers read reviews, you'd want yours to be enticing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

83% Of All Young Consumers Were Invited To Post A Review Recently

Of those asked, 80% of customers did give a review. In general, businesses have actually asked 66% of all consumers to submit a review on their business.

Source: Brightlocal