70 Percent Of Customers Choose To Discover A Business Via Reviews And Posts, Instead Of Ads

Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are without a doubt the best method to discover the truth about a product or service.

Source: Statuslabs

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

No matter how eye-catching your marketing is, you still need consumer reviews. There is no way around it. Consumers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

63.6% Of Consumers Go To Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.

These online review stats show the general appeal of a site can only go so far when it comes to trust.

Source: Review Trackers

15% Of People Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of possible customers won't even consider working with a business they can't discover viewpoints about.

Source: Statuslabs

73% Of Customers Think Consumer Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more genuine which is what the would-be customers are looking for. Practically a 3rd of customers state composed reviews are the only function that makes them think the sites' reviews are helpful and pertinent.

Source: Fan and Fuel

Most Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, rather than a negative or mediocre one.

Source: Brightlocal

Just 6 Percent Of Consumers Do Not Rely On Consumer Reviews At All

According to customer review data, a tremendous 19% of customers constantly rely on online reviews and never a purchase without reading reviews first.

Source: Statista

83% Of All Young Clients Were Asked To Leave A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have actually asked 66% of all consumers to give a review on their company.

Source: Brightlocal

The Majority Of Shoppers Aged 25 To 34 Published Reviews

According to Statista, the younger generations are apparently the more opinionated ones.

Source: Statista

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of consumer reviews stay without a response. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

91% Of Companies Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the enormous effect user rankings have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

74 Percent Of Regional Companies Have At Least 1 Google Review

One review is far from adequate to enhance your website's SERP ranking.

Looking at online ratings stats, we discovered that a business requires to have a minimum of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star rating is the first thing consumers see. Still, users pay attention to other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

83% Of Consumers Do Not Rely On Advertising

The traditional channels to reach customers aren't as influential as they utilized to be. Many users who no longer trust advertisements select to pay attention to clients' suggestions online.

Source: Statuslabs

98 Percent Of Yelp's Visitors Purchased From A Business They Discovered On The Site

Typically, 142 million customers check out Yelp on a monthly basis. If you haven't declared your complimentary Yelp business page, this is as good a time as any.

Source: RevLocal

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people understand the worth of being informed. User-generated content has an unassailable effect on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

US Buyers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews

They focus on different elements of the shopping experience when people check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista