More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review suffices for 35% of a website's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53 Percent Of Americans Consider Product Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's consumers are wary and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

Google Accounts For 57.5% Of All Reviews Globally

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Website

Normally, 142 million customers check out Yelp every month. If you haven't declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

15 Percent Of Buyers Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of potential customers won't even consider working with a business they can't find viewpoints about.

Source: Statuslabs

30% Of Consumers Feel Comfortable With A Company Which Answers Online Reviews

Keeping in touch with your consumers establishes trust. Even something as simple as reacting to their remarks and reviews can make them feel appreciated.

As you may expect, clients who feel this way are going to invest more cash with a company.

Source: Statuslabs

Because They Want To Purchase A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Check Out Review Sites.

Users come due to the fact that they have actually already formed a buying decision. The majority of them (89 percent) buy within a week of their visit.

Source: RevLocal

Reviews Shared On Twitter Can Increase Online Sales By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to boost sales than those on any other social network.

Source: Yotpo

83 Percent Of Clients Do Not Trust Advertising

The traditional channels to reach clients aren't as prominent as they utilized to be. Many users who no longer trust advertisements pick to take note of consumers' suggestions online.

Source: Statuslabs

77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months

Consumers don't care how good your product or service was in the past. Part of why online reviews matter is since they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

72% Of Customers Will Not Take Action Before They Read Some Reviews

No matter how eye-catching your marketing is, you still require customer reviews. There's no other way around it. Consumers are still going to hear you out, however they rely on other people more.

Source: My Testimonial Engine

When Buying Home Electronics, 88% Of Americans Stated That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

95% Of Disappointed Clients Will Return To A Business If A Business Makes An Effort To Fix Problems Quickly And Efficiently

Customers do not anticipate you to be perfect. When things go wrong, they do expect you to remedy things. If there's absolutely nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday