More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals viewpoints before they ever trust what the manufacturer says. The reason, makers' descriptions are basically ads.

Source: Martech Zone

Negative Reviews Can Increase Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to spend more time on your website. According to online review statistics, individuals spend more than five times as long on a website when they check out negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo

USA Buyers View "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on different aspects of the shopping experience when individuals read reviews. But according to online review stats, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of USA consumers.

Source: Statista

15 Percent Of People Do Not Trust Businesses With No Online Reviews

No trust implies no interactions. 15% of prospective clients won't even consider working with a business they can't discover opinions about.

Source: Statuslabs

77% Of Consumers Do Not Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your product or service was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers understand businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be continuously requesting reviews.

Source: Statuslabs

88% Of Executives View Reputation Risk As A Leading Business Concern

Reputation management stats suggest a business's reputation does not affect just the consumers. Potential employees likewise take a look at scores and read reviews.

Source: Deloitte

74% Of Regional Companies Have At Least One Google Review

A single review is far from sufficient to enhance your site's SERP ranking.

Looking at online rankings data, we learnt that a business needs to have an average of 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

72 Percent Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how attractive your marketing is, you still need customer reviews. There's no way around it. Clients are still happy to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

When consumers need to pick a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

The Average Review Word Count Has Become 65% Much Shorter Since 2010

Lately reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is equivalent to that of a twitter tweet.

Source: Review Trackers

Many Popular Products Have A Typical Rating Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower rating really helps your overall score.

According to consumer rating stats, conversion rates start to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

Only 6 Percent Of Customers Don't Rely On Consumer Reviews At All

According to client review data, a whopping 19% of customers constantly trust online reviews and never ever a make a purchase without reading reviews.

Source: Statista

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Normally, 142 million customers go to Yelp each month. This is as excellent a time as any if you haven't declared your free Yelp business page.

Source: RevLocal

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the massive effect user scores have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

70 Percent Of Consumers Need To Check Out At Least 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how business is really doing. Do not depend upon that statistic alone.

Source: Brightlocal