Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Since the large majority of consumers check out reviews, you would want yours to be appealing to new consumers? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

72% Of Customers Will Not Take Action Unless They Check Out Some Reviews

No matter how captivating your marketing is, you still require client reviews. There's no other way around it. Clients are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

Reviews Shared On Twitter Can Boost Revenues By 6.46%

Online review data show that reviews shared on Twitter, do more to increase sales than those on any other social network.

Source: Yotpo

53 Percent Of Americans Consider Item Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

Google Represents 57.5% Of All Reviews All Over The World

As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

15 Percent Of Clients Do Not Trust Businesses Without Any Online Reviews

No trust implies no interactions. 15 percent of prospective consumers won't even think about working with a business they can't find opinions about.

Source: Statuslabs

More Than Half Of Consumers Will Not Utilize An Organisation If It Has Less Than A 4 Star Ranking

This stat is one of numerous that show the value of online rankings. Now that news of client fulfillment travels this fast, keeping your clients pleased is more crucial than ever.

57% of customers have actually looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Additionally, 11% looked just for organizations with an ideal five star score.

Source: Brightlocal

Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the producer says. The reason, makers' descriptions are generally ads.

Source: Martech Zone

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

Currently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

74 Percent Of Local Businesses Have At A Minimum, One Google Review

A single review is far from sufficient to improve your site's SERP ranking.

Taking a look at online scores statistics, we learnt that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.

Source: Brightlocal

Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated content has an indisputable effect on customers.

They will understand what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of consumers who read consumer reviews, agree that it increases their buying confidence.

Organizations use the reviews to improve their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Online Item Reviews About A Product Can Amplify Its Conversion Rate By An Incredible 270%

User review statistics show the purchase probability for a product with five reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

83% Of All Young Shoppers Were Invited To Give A Review Recently

Of those invited, 80% of consumers did leave a review. Overall, businesses have actually asked 66% of all customers to submit a review on their company.

Source: Brightlocal

More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%

One negative review is enough for 35% of a site's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Unfavorable Reviews Can Improve Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals devote more than 5 times as long on a website when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo