89% Of Individuals Prefer To Read Reviews Using Their Cell Phones

Be it through an app or a mobile web browser, people prefer to read reviews on their smart phones.

Source: Statista

More Than Four Negative Reviews About A Company Or Service Might Reduce Sales By 70%

One negative review is enough for 35 percent of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

67% Of Consumers Say Reviews Are A "Very Important" Factor When Choosing A Service Provider

When consumers have to choose a solution provider, reviews have an enormous effect on their decision.

Source: DemandGenReport

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

70% Of Customers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people read much more reviews to get a clear view of how the business is actually doing. Do not depend on that fact alone.

Source: Brightlocal

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and want the very best bang for their dollar. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

If A Company Handles Issues Quickly And Efficiently, 95% Of Unsatisfied Consumers Will Go Back To A Business

Clients don't anticipate you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's absolutely nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

The Majority Of Individuals Aged 25 To 34 Published Reviews

According to Statista, the younger generations are reportedly the more opinionated ones.

Source: Statista

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Software Application Reviews Impact Over 98% Of All Buyers

18% of software purchasers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is similar to that of tweet on twitter.

Source: Review Trackers

Consumers Might Spend 31 Percent More With A Business That Has Fantastic Reviews

Focus on this statistic. The more detailed other users explain your service or product, the more cash you can charge and consumer review statistics show us exactly just how much more.

Source: Martech Zone

72% Of Clients Won't Take Action Unless They Read Some Reviews

Regardless of how eye-catching your marketing is, you still require customer reviews. There is no way around it. Clients are still happy to hear you out, however they rely on other people more.

Source: My Testimonial Engine

15 Percent Of Consumers Do Not Trust Businesses Without Any Online Reviews

No trust means no interactions. 15 percent of prospective consumers will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated material has an unassailable impact on consumers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older individuals are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, rather than a unfavorable or mediocre one.

Source: Brightlocal