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54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star rating is the first thing customers see. Still, users pay attention to other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
90% Of Individuals Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people state about very first impressions?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your website.
Source: Martech Zone
98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Site
Typically, 142 million consumers go to Yelp monthly. If you haven't claimed your free Yelp business page, this is as good a time as any.
Source: RevLocal
77% Of Customers Don't Rely On Reviews That Are Older Than Three Months
Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is since they are relevant and fresh.
Consumers understand businesses lose their touch all the time, which is why the majority of them consider older reviews irrelevant.
It is for this reason that companies should to be constantly requesting reviews.
Source: Statuslabs
Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the producer states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
60% Of Consumers Refer To Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced substantially by blogs and reviews on social media. With males being two times as likely to be affected than women.
Reviews and score statistics show people value the viewpoint of peers more than any other content.
Source: Collective Bias
83% Of Clients Do Not Trust Advertising
The conventional channels to reach consumers aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to take note of clients' recommendations online.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Product Might Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all people in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to choose an attorney or a doctor.
Young people (age 18-35) are a lot more likely to hire an expert based on online reviews. Only 19% of millennials will think about employing a lawyer without any.
Source: Thomson Reuters
67% Of Customers Suggest Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
When consumers need to pick a service provider, reviews have a massive influence on their decision.
Source: DemandGenReport
53% Of Customers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats prove that 63% of consumer reviews stay without a response. That's regrettable, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger individuals know the value of being informed. User-generated content has an unassailable impact on customers.
If businesses stop to consider the power of customer reviews over millennials, they will recognize what they've been losing out on. Older individuals are different though, just 6% of people aged 55 or older check out reviews.
Source: Brightlocal