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90 Percent Of Customers Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about impressions, right?
Users get their impression of your businesses through reviews. Normally through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
74% Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from enough to enhance your site's SERP ranking.
Taking a look at online rankings statistics, we found out that a company needs to have at least 40 reviews before consumers "Award" it with a star.
Source: Brightlocal
USA Consumers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
When people check out reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of considerations for more than 50% of USA customers.
Source: Statista
Customer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the producer states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone
Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses
Since the large majority of customers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
77% Of Customers Would Most Likely Post A Review If They Were Asked
More than a 35% would do it to notify others about their client experience and 24% would most likely direct their review to the company itself.
Over a 26% would want to submit a review to assist other individuals with their choice making process.
Source: Podium
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'constantly' or 'really often'.
Source: Trust You
61 Percent Of Local Businesses Have A Typical Score Of 4 To 5 Stars
Overall two-thirds of businesses have good and awesome rankings. Only 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers expect to see some negative reviews.
Source: Capterra
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.
Today's shoppers are smart and desire the best bang for their dollar. It's not surprising that that they consider reading reviews as a huge part of the buying decision.
Source: Statista
82 Percent Of Consumers Visit Review Websites Due To The Fact That They Want To Purchase A Service Or A Product And Wish To Get The Facts About The Businesses Products And Services.
Users come due to the fact that they have already formed a purchase decision. The majority of them (89 percent) buy within a week of their visit.
Source: RevLocal
77% Of Clients Do Not Trust Reviews That Are Older Than Three Months
Consumers don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs