67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a huge impact on their decision when clients have to pick a solution provider.

Source: DemandGenReport

77% Of Customers Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how excellent your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that businesses should to be constantly asking for reviews.

Source: Statuslabs

64% Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who check out consumer reviews, concur that it increases their purchasing confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars

Generally two thirds of companies have excellent and awesome ratings. Only 5% of businesses have a score listed below 3 stars.

Source: Brightlocal

70 Percent Of Customers Prefer To Learn About A Business Via Posts And Reviews, Rather Than Advertisements

Ads are all well and good, but it deserves attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs

A Lone Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do miracles in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can boost your conversion rates by as much as 37%. Two hundred can provide a mind-blowing 44 percent increase.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

72% Of Customers Won't Take Action Before They Check Out Some Reviews

Irrespective of how enticing your marketing is, you still need client reviews. There is no skirting around it. Customers are still going to hear you out, but they trust other people more.

Source: My Testimonial Engine

95% Of Unhappy Customers Will Go Back To A Business If A Business Manages To Fix Issues Quickly And Efficiently

Consumers do not anticipate you to be perfect. They do expect you to take care of things when they go wrong. If there's nothing else a business can do to solve an issue, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

More Than Half Of Customers Will Not Utilize An Organisation If It Has Less Than A 4 Star Ranking

This stat is among many that show the value of online rankings. Now that news of client satisfaction travels this fast, keeping your consumers happy is more crucial than ever.

57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Additionally, 11 percent looked only for organizations with a perfect five star ranking.

Source: Brightlocal

71% Of Millennials Browse Consumer Reviews Of Expert Services

More than half of all individuals in need of an expert service turn to online reviews.

According to online reviews statistics, 59% used online reviews to choose an attorney or a medical professional.

Younger people (age 18-35) are a lot more inclined to work with an expert based upon online reviews. Only 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

70% Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people read a lot more reviews to get a clear view of how the business is actually doing. Do not depend on that figure alone.

Source: Brightlocal

Over Half Of Consumers Aged 25-34 Submitted Reviews

According to Statista, the younger generations are unsurprisingly the more opinionated ones.

Source: Statista

74% Of Regional Businesses Have At A Minimum, 1 Google Review

One review is far from enough to enhance your website's SERP ranking.

Looking at online ratings data, we learnt that a business needs to have a minimum of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal