63.6% Of Customers Go To Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

These online review statistics reveal the basic popularity of a site can just presume when it comes to trust.

Source: Review Trackers

49% Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency as well.

The share of consumers, who focus on the number of reviews is currently at 46%.

Source: Brightlocal

If They Were Asked, 77% Of Consumers Would Likely Post A Review

More than a 35% would post a review to inform others about their customer encounter and 24% would rather direct their review to the business itself.

Over a 26% would be willing to submit a review to assist other people with their choice making process.

Source: Podium

Google Accounts For 57.5 Percent Of All Reviews Throughout The World

As can be expected, Google remains in the lead, followed by Facebook, TripAdvisor and others.

These the online reviews distribution rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

Visitors Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done much faster. Buying decisions are made quickly.

Online reviews are certainly convincing, yet online marketers have not always come to value the power of them.

Source: Martech Zone

Customer Reviews On Items Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are essentially ads.

Source: Martech Zone

Negative Reviews Can Improve Conversion By Up To 85 Percent

It sounds crazy, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, individuals devote more than five times as long on a site when they read negative reviews.

More than two-thirds of users trust reviews more when there are a mix of positives and negatives. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new car and there are a number of models which fit your requirements. How do you select the very best one for you? Well, you read reviews.

With the help of other customers, you quickly pick one that works for you. That's how positive reviews convert consumers into customers.

Source: Consumer Affairs

30% Of Clients Feel Favorable To A Business Which Reacts To Online Reviews

Communicating with your consumers builds their trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are going to spend more cash with a company.

Source: Statuslabs

72% Of Consumers Won't Take Action Before They Read Some Reviews

Regardless of how alluring your marketing is, you still need customer reviews. There's no other way around it. Clients are still willing to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

A Solitary Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated material can do wonders in terms of conversions.

A single review can have a substantial impact on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44% boost.

Source: RevLocal

Reviews Posted On Twitter Can Increase Online Sales By 6.46 Percent

Online review statistics show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Customers

24% of US buyers consider reviews as 'exceptionally influential'.

To show the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those same consumers are also ready to accept slower shipping times for such products.

Source: Turntonetworks

67% Of Consumers Say Reviews Are A "Very Important" Factor When Choosing A Solution Provider

When customers need to select a service provider, reviews have a huge impact on their decision.

Source: DemandGenReport