54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star ranking is the first thing consumers see. Still, users take notice of other elements too, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of United States customers.

Source: Statista

Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of United States Customers

24% of US shoppers consider reviews as 'incredibly influential'.

To show the importance of online reviews and scores, did you know that 81 percent of customers will pay more for an item with reviews and those very same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent

It sounds insane, but negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than five times as long on a website when they read negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

Reviews Posted On Twitter Can Increase Sales By 6.46%

Online review statistics show that reviews shared on Twitter, do more to increase sales than those on any other social media platform.

Source: Yotpo

Google Represents 57.5 Percent Of All Reviews Globally

Google is in the lead here, followed by Facebook as a far-off second.

Here are the online reviews circulation rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.

Source: Review Trackers

A Lot Of Popular Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star rankings are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star rankings. In some cases a lower ranking actually helps your overall rating.

According to client rating statistics, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be an important factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

The Majority Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a positive experience, rather than a negative or average one.

Source: Brightlocal

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency also.

The share of customers, who focus on the variety of reviews is presently at 46%.

Source: Brightlocal

83% Of All Younger Buyers Were Invited To Post A Review Recently

Of those asked, 80% of customers did give a review. Overall, businesses have actually asked 66% of all customers to post a review on their business.

Source: Brightlocal

Clients Might Invest 31% More With A Business That Has Great Reviews

Pay attention to this statistic. The better other users describe your services or product, the more cash you can charge and consumer review statistics reveal to us exactly just how much more.

Source: Martech Zone

If A Company Takes Care Of Problems Rapidly And Effectively, 95% Of Unsatisfied Consumers Will Go Back To A Company

Consumers don't anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's nothing else a company can do to solve a concern, a simple coupon can say "We are sorry" in a more enticing way.

Source: SocialMediaToday

86 Percent Of Customers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. If you provide an excellent experience, they will want to share it.

Source: Brightlocal

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats put consumers' reviews as the most reliable source of suggestions. Online reviews generally bring the very same weight as guidance from friends and family.

Source: Brightlocal

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Generally 2 out of 3 companies have outstanding and good scores. Only 5% of companies have a score below 3 stars.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the huge effect user ratings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.

Source: Career Arc

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone