83 Percent Of Consumers Don't Trust Advertising

The standard channels to reach clients aren't as prominent as they used to be. A lot of users who no longer trust ads select to take notice of clients' recommendations online.

Source: Statuslabs

The Average Review Word Count Has Actually Become 65% Much Shorter Since 2010

Lately reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.

Source: Review Trackers

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they recognize the huge impact user scores have on their business. Undesirable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Favorable Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Considering that the large majority of consumers read reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Half Of All Of The Millennial's "Constantly" Read Online Reviews For Businesses

Younger people understand the worth of being informed. User-generated content has an unassailable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of client reviews over millennials. Older people are various though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new automobile and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to select one that works for you. That's how favorable reviews convert customers into clients.

Source: Consumer Affairs

89% Of Consumers Review A Businesses Responses To Reviews

Not only do a lot of clients read the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

74% Of Local Companies Have At Least 1 Google Review

One review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings stats, we learnt that a business needs to have an average of 40 reviews before consumers "Award" it with a star.

Source: Brightlocal

Over Half Of Customers Will Not Use An Organisation If It Has Less Than A 4 Star Ranking

This stat is among lots of that show the importance of online rankings. Now that news of client fulfillment travels this quick, keeping your clients happy is more crucial than ever.

57% of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Furthermore, 11 percent looked just for organizations with a perfect five star ranking.

Source: Brightlocal

Only 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies in fact utilize them.

Although we now know why customer reviews are so effective, most businesses obviously do not.

Source: LsaInsider

Facebook Reviews Impact More Than 50 Percent Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our buying preferences.

According to social media reviews statistics, Facebook affects more than half of users' purchase decisions.

If it has positive reviews, Facebook reviews stats reveal that four out of five users are likely to rely on a local business.

Source: RevLocal

53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats reveal that 63% of client reviews stay without a reaction. That's regrettable, because those businesses are losing clients that way.

Source: Review Trackers

82% Of Customers Check Out Review Sites Since They Wish To Acquire A Service Or A Product And Wish To Get The Facts About The Businesses Product Or Services.

Users come because they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

73 Percent Of Consumers Believe Customer Reviews Are More Important Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with scores alone.

Written reviews make the stats appear more authentic which is what the would-be consumers are trying to find. Practically a 3rd of consumers state composed reviews are the only feature that makes them think the websites' reviews are helpful and relevant.

Source: Fan and Fuel

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a medical professional or a legal representative.

Younger people (age 18-35) are a lot more likely to employ a professional based on online reviews. Only 19% of millennials will think about working with an attorney without any.

Source: Thomson Reuters

When Buying Home Electronics, 88% Of Americans Claimed That Product Reviews Were The Most Prominent Element

Stats reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista