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Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are basically ads.
Source: Martech Zone
90 Percent Of Clients Need Less Than 10 Reviews To Form An Opinion About A Business
You understand what people say about first impressions, right?
Users get their first impression of your businesses through reviews. Normally through less than 10 of them.
Consider asking your visitors to write one if you do not have reviews on your website.
Source: Martech Zone
64% Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out consumer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of client reviews stay without a response. That's too bad, because those businesses are losing customers that way.
Source: Review Trackers
If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Utilize A Business
This stat is one of numerous that illustrate the significance of online rankings. Now that news of client complete satisfaction travels this fast, keeping your clients happy is more important than ever.
57% of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked only for businesses with an ideal five star score.
Source: Brightlocal
63.6% Of Customers Visit Google To Look For Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the bottom of the list.
When it comes to trust, these online review statistics show the basic appeal of a website can only go so far.
Source: Review Trackers
Positive Reviews Motivate 68 Percent Of Consumers To Choose A Local Business
Because the large majority of consumers check out reviews, you'd want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
67% Of Customers Claim Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
Reviews have a huge impact on their decision when clients have to pick a service provider.
Source: DemandGenReport
86% Of Consumers Would Consider Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the cash they invest at your business. They will be prepared to share it if you offer them a good experience.
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People expect to see some negative reviews.
Source: Capterra
15 Percent Of Consumers Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of potential consumers will not even consider doing business with a company they can't discover opinions about.
Source: Statuslabs
Just 6% Of Customers Do Not Trust Customer Reviews At All
According to consumer review stats, a massive 19% of consumers constantly trust online reviews and never ever a make a purchase without checking out reviews.
Source: Statista
Google Represents 57.5 Percent Of All Reviews World Wide
As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers