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83% Of All Young Clients Were Invited To Leave A Review Recently
Of those asked, 80% of customers did give a review. Overall, companies have asked 66% of all customers to give a review on their business.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of USA Customers
24% of US shoppers consider reviews as 'very influential'.
To highlight the significance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those very same consumers are likewise willing to accept slower shipping times for such items.
Source: Turntonetworks
Almost All Customers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you want to buy a new vehicle and there are numerous models which fit your requirements. How do you pick the best one for you? Well, you read online reviews.
With the help of other consumers, you quickly pick one that works for you. That's how favorable reviews transform consumers into clients.
Source: Consumer Affairs
77% Of Users Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how excellent your product or service was in the past. Due to the fact that they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services
Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they read reviews 'constantly' or 'really often'.
Source: Trust You
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35% of a site's visitors to decide not to buy. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
61% Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Generally two thirds of companies have good and outstanding ratings. Only 5% of companies have a score below 3 stars.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Purchasing Decisions
More than two-thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Google Accounts For 57.5 Percent Of All Reviews Across The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
These the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are fake. Consumers anticipate to see some unfavorable reviews.
Source: Capterra
More Than Half Of Customers Aged 25 To 34 Published Reviews
According to Statista, the younger generations are unsurprisingly the more vocal ones.
Source: Statista
90 Percent Of Individuals Require Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people say about first impressions, right?
Users get their impression of your businesses through reviews. Usually through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to write one.
Source: Martech Zone