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The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010
Currently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a twitter tweet.
Source: Review Trackers
Online Reviews Affect 67.7% Of Consumer Buying Decisions
More than 2 thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
70 Percent Of Consumers Prefer To Learn About A Business Via Posts And Reviews, Instead Of Ads
Ads are all well and good, however it's worth trying a different approach also. Reviews are without a doubt the very best method to discover the truth about a product or service.
Source: Statuslabs
15 Percent Of Buyers Do Not Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of potential customers will not even consider working with a business they can't discover opinions about.
Source: Statuslabs
77% Of Consumers Would Most Likely Give A Review If They Were Asked
More than a 35% would post a review to advise others about their customer encounter and 24% would most likely direct their review to the company itself.
Over a 26% would want to post a review to help other individuals with their choice making process.
Source: Podium
74 Percent Of Regional Businesses Have At Least 1 Google Review
A single review is far from enough to improve your website's SERP ranking.
Looking at online rankings statistics, we learnt that a company needs to have at least 40 reviews before users "Award" it with a star.
Source: Brightlocal
60 Percent Of Customers Refer To Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be affected than women.
Reviews and ranking data reveal individuals value the opinion of peers more than any other material.
Source: Collective Bias
The Majority Of Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends reveal people prefer to comment if they had a favorable experience, rather than a average or unfavorable one.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business
The star ranking is the first thing consumers see. Still, users take notice of other factors too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a third of US consumers.
Source: Statista
A Single Business Review Can Raise Its Conversions By 10%
Online review stats show user-generated material can do wonders in terms of conversions.
A single review can have a substantial impact on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. 2 hundred can supply a mind-blowing 44% boost.
Source: RevLocal
89% Of Individuals Want To Read Reviews On Their Cell Phones
Be it via an app or a mobile web browser, consumers choose to read reviews on their smart phones.
Source: Statista
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a brand-new vehicle and there are several models which fit your requirements. How do you select the best one for you? Well, you read the reviews.
With the help of other consumers, you quickly pick a model that works for you. That's how positive reviews transform consumers into clients.
Source: Consumer Affairs
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies
Younger individuals know the value of being informed. User-generated content has an unassailable impact on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older people are various though, only 6% of individuals aged 55 or older read reviews.
Source: Brightlocal
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Use A Company
This stat is among lots of that show the importance of online rankings. Now that news of client fulfillment travels this quick, keeping your consumers happy is more vital than ever.
57 percent of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.
Additionally, 11 percent looked just for companies with a perfect five star ranking.
Source: Brightlocal