53 Percent Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of Online Shopping.

Today's consumers are smart and desire the very best bang for their buck. It's not surprising that that they consider reading reviews as a huge part of the buying decision.

Source: Statista

63.6 Percent Of Customers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) last.

These online review stats reveal the general appeal of a website can just go so far when it concerns trust.

Source: Review Trackers

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out many more reviews to get a better idea of how business is actually doing. Don't depend upon that fact alone.

Source: Brightlocal

83% Of All Younger Shoppers Were Asked To Post A Review Recently

Of those invited, 80% of consumers did give a review. In general, businesses have asked 66% of all consumers to leave a review on their business.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users take note of other elements as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA consumers.

Source: Statista

70% Of Customers Prefer To Discover A Business Via Short Articles And Reviews, Instead Of Advertisements

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are by far the best method to discover the truth about a service or product.

Source: Statuslabs

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

More Than Half Of Customers Won't Utilize A Business If It Has Less Than A 4 Star Score

This stat is one of lots of that illustrate the value of online scores. Now that news of customer satisfaction travels this quick, keeping your customers pleased is more vital than ever.

57% of customers have looked for business with more than 4 stars in 2018, which is up from 48% in 2017.

11% looked just for organizations with a perfect five star ranking.

Source: Brightlocal

89% Of Customers Browse A Businesses Feedback To Reviews

Not only do most consumers read the review replies, 30% of them hold them in high regard. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

Most Best-selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star ratings are suspicious. That's why it is unnatural to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

67% Of Consumers Say Reviews Are A "Very Important" Factor When Picking A Service Provider

When clients need to pick a solution provider, reviews have a massive impact on their decision.

Source: DemandGenReport

Google Represents 57.5% Of All Reviews Around The Globe

Google is in the lead here, followed by Facebook as a distant second.

These are the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Since They Want To Buy A Product Or A Service And Want To Get The Facts About The Businesses Products And Services, 82 Percent Of Consumers Go To Review Sites.

Users come because they have actually currently formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

90 Percent Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people state about impressions, right?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to compose one if you don't have reviews on your site.

Source: Martech Zone

Over Half Of People Aged 25 To 34 Submitted Reviews

According to Statista, the more youthful generations are apparently the more vocal ones.

Source: Statista

77% Of Consumers Would Definitely Post A Review If They Were Asked

More than a 35% would submit a review to advise others about their consumer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to give a review to assist other people with their decision making process.

Source: Podium

74% Of Regional Companies Have At A Minimum, 1 Google Review

One review is far from enough to enhance your site's SERP ranking.

Looking at online ratings statistics, we learnt that a business requires to have an average of 40 reviews before users "Award" it with a star.

Source: Brightlocal