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86% Of Customers Would Think About Writing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you provide them a good experience.
Source: Brightlocal
Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of United States Clients
24% of US shoppers consider reviews as 'extremely influential'.
To highlight the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for a product with reviews and those exact same clients are likewise happy to accept slower shipping times for such items.
Source: Turntonetworks
More Than 4 Negative Reviews About A Company Or Product May Reduce Sales By 70 Percent
One negative review suffices for 35 percent of a website's visitors to choose not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a vendor. Online review trends reveal people prefer to comment if they had a positive experience, instead of a average or unfavorable one.
Source: Brightlocal
77% Of Clients Would Definitely Post A Review If They Were Asked
More than a 35% would leave a review to notify others about their client encounter and 24% would likely direct their review to the business itself.
Over a 26% would be willing to leave a review to help other people with their choice making process.
Source: Podium
Consumers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Buy Than Desktop Users
Mobile users prefer to get things done faster. Therefore, purchasing choices are made quickly.
Online reviews are obviously convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
74% Of Regional Companies Have At Least One Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Looking at online ratings data, we found out that a business requires to have at least 40 reviews before clients "Award" it with a star.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Consumers To Use A Local Business
Because the huge majority of customers read reviews, you would want yours to be appealing to brand-new customers? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Over Half Of Customers Won't Utilize An Organisation If It Has Less Than A 4 Star Ranking
This stat is one of many that highlight the importance of online ratings. Now that news of client complete satisfaction travels this fast, keeping your clients delighted is more vital than ever.
57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for businesses with an ideal five star score.
Source: Brightlocal
70% Of Consumers Choose To Discover A Business Via Reviews And Articles, Instead Of Advertisements
Advertisements are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
89% Of Buyers Prefer To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile internet browser, clients choose to read reviews on their mobile phones.
Source: Statista
Software Reviews Influence Over 98% Of All Purchasers
18% of software application purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra