Fifty Percent Of All Millennial's "Constantly" Read Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated material has an indisputable influence on consumers.

They will understand what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, just 6% of people aged 55 or older check out reviews.

Source: Brightlocal

70% Of Consumers Choose To Learn About A Business By Means Of Short Articles And Reviews, Rather Than Ads

Advertisements are all well and good, however it deserves attempting a different approach as well. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

If It Has Less Than A 4 Star Ranking, More Than Half Of Customers Will Not Use A Service

This stat is among numerous that show the importance of online ratings. Now that news of consumer satisfaction travels this quick, keeping your customers delighted is more vital than ever.

57% of customers have searched for business with more than four stars in 2018, which is up from 48 percent in 2017.

11% looked only for services with an ideal five star rating.

Source: Brightlocal

77% Of Clients Would Likely Leave A Review If They Were Asked

More than a 35% would do it to educate others about their customer experience and 24% would definitely direct their review to the business itself.

Over a 26% would want to leave a review to assist other people with their decision making process.

Source: Podium

15% Of People Do Not Trust Businesses Without Online Reviews

No trust implies no interactions. 15% of possible customers won't even think about working with a business they can't find opinions about.

Source: Statuslabs

Reviews Are The 3rd Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

83 Percent Of Clients Don't Rely On Advertising

The standard channels to reach consumers aren't as influential as they used to be. Many users who no longer trust ads pick to pay attention to consumers' recommendations online.

Source: Statuslabs

77% Of Users Don't Trust Reviews That Are Older Than Three Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

63.6 Percent Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics reveal the basic popularity of a site can only go so far when it concerns trust.

Source: Review Trackers

73% Of Consumers Think Client Reviews Are More Important Than Star And Number Scores

Online review data make it clear individuals aren't pleased with scores alone.

Written reviews make the statistics appear more authentic which is what the potential consumers are looking for. Practically a third of consumers state written reviews are the only feature that makes them believe the websites' reviews are pertinent and useful.

Source: Fan and Fuel