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Online Reviews Affect 67.7% Of Customer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Only 6 Percent Of Customers Do Not Trust Customer Reviews At All
According to consumer review data, a massive 19 percent of consumers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista
60% Of Consumers Refer To Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social media. With males being two times as likely to be influenced than women.
Reviews and rating stats show individuals value the opinion of peers more than any other material.
Source: Collective Bias
63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.
These online review stats reveal the basic appeal of a website can only go so far when it concerns trust.
Source: Review Trackers
53% Of Consumers Anticipate Businesses To Answer Back Within A Week To Negative Reviews
Online review stats prove that 63% of customer reviews go on without a reaction. That's regrettable, since those businesses are losing clients that way.
Source: Review Trackers
54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company
The star rating is the first thing consumers see. Still, users take note of other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of US consumers.
Source: Statista
71% Of Millennials Search Consumer Reviews Of Expert Services
Majority of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% utilized online reviews to select a physician or a lawyer.
Younger people (age 18-35) are a lot more likely to work with a professional based upon online reviews. Just 19% of millennials will think about hiring an attorney without any.
Source: Thomson Reuters
More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Naturally, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
98% Of Yelp's Site Visitors Purchased From A Business They Found On The Website
Usually, 142 million customers visit Yelp on a monthly basis. This is as good a time as any if you have not claimed your totally free Yelp business page.
Source: RevLocal
Unfavorable Reviews Can Boost Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
64 Percent Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who check out consumer reviews, concur that it increases their purchasing confidence.
Businesses utilize the reviews to enhance their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Consumers Might Spend 31% More With A Business That Has Terrific Reviews
Focus on this statistic. The better other users explain your product and services, the more cash you can charge and customer review statistics reveal to us precisely how much more.
Source: Martech Zone
Google Accounts For 57.5 Percent Of All Reviews Around The Globe
Google is in the lead here, followed by Facebook as a distant second.
These are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers