90% Of Buyers Need Less Than 10 Reviews To Form A Viewpoint About A Business

You know what people say about first impressions?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

Think about asking your visitors to compose one if you don't have reviews on your website.

Source: Martech Zone

Facebook Reviews Affect More Than 50 Percent Of Consumers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our buying preferences.

According to social media reviews stats, Facebook impacts more than half of users' purchase choices.

Facebook reviews stats reveal that 4 out of five users are most likely to rely on a local business if it has positive reviews.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Product Might Reduce Sales By 70%

One negative review suffices for 35 percent of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the large variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

When Buying Home Electronics, 88% Of Americans Declared That Product Reviews Were The Most Influential Factor

Stats reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Many Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they've visited a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal

70 Percent Of Customers Prefer To Discover A Business By Means Of Posts And Reviews, Instead Of Advertisements

Ads are all well and good, however it deserves attempting a different approach also. Reviews are without a doubt the very best method to find the truth about a service or product.

Source: Statuslabs

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Typically two-thirds of businesses have good and outstanding scores. Just 5% of companies have a score listed below three stars.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a remarkably low number of companies actually utilize them.

Although we now understand why customer reviews are so powerful, most businesses apparently do not.

Source: LsaInsider

89% Of Customers Review A Companies Replies To Reviews

Not only do a lot of customers check out the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

86% Of Consumers Would Think About Writing A Review For A Business

Your consumers are your most valuable resource, and it's not just because of the cash they spend at your business. They will be willing to share it if you give them a great experience.

Source: Brightlocal

Google Represents 57.5% Of All Reviews Across The World

Google is in the lead here, followed by Facebook as a far-off second.

Here's the online reviews circulation rankings:

Google at 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new vehicle and there are numerous models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other people, you manage to select one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Since the huge bulk of customers check out reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal