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Negative Reviews Can Increase Conversion By Up To 85%
It sounds insane, however negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or faked reviews if there aren't any unfavorable ones.
Source: Reevoo
88% Of Executives Regard Reputation Risk As A Leading Business Issue
Reputation management stats indicate a business's reputation doesn't affect just the consumers. Potential team members also take a look at scores and read reviews.
Source: Deloitte
53% Of Consumers Expect Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats clarify that 63% of consumer reviews go on without a reaction. That's regrettable, since those businesses are losing customers that way.
Source: Review Trackers
83% Of Consumers Do Not Trust Advertising
The traditional channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements choose to pay attention to customers' recommendations online.
Source: Statuslabs
Over Half Of Customers Will Not Use A Service If It Has Less Than A 4 Star Score
This stat is one of numerous that illustrate the significance of online rankings. Now that news of consumer complete satisfaction travels this fast, keeping your clients pleased is more crucial than ever.
57 percent of customers have actually searched for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11 percent looked only for companies with a perfect five star ranking.
Source: Brightlocal
88% Of Americans Claimed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Stats reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of US Customers
24% of US consumers consider reviews as 'extremely influential'.
To illustrate the importance of online reviews and rankings, did you understand that 81% of customers will pay more for a product with reviews and those same clients are also happy to accept slower shipping times for such items.
Source: Turntonetworks
91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review stats put customers' reviews as the most credible source of suggestions. Online reviews usually bring the very same weight as suggestions from friends and family.
Source: Brightlocal
61% Of Regional Businesses Have A Typical Rating Of 4 Or 5 Stars
Typically two-thirds of companies have great and exceptional scores. Only 5% of companies have a score listed below 3 stars.
Source: Brightlocal
74% Of Local Businesses Have At Least One Google Review
One review is far from enough to improve your website's SERP ranking.
Looking at online scores statistics, we found out that a company requires to have at least 40 reviews before people "Award" it with a star.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated material has an unassailable effect on customers.
If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are various though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
A Single Business Review Can Lift Its Conversions By 10 Percent
Online review statistics reveal user-generated content can do wonders in terms of conversions.
A single review can have a substantial effect on your business.
A hundred reviews can increase your conversion rates by as much as 37%. 2 hundred can supply a mind-blowing 44 percent increase.
Source: RevLocal
67% Of Consumers Report Reviews Are A "Very Crucial" Factor When Choosing A Solution Provider
Reviews have a huge effect on their decision when customers have to select a service provider.
Source: DemandGenReport