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Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US buyers consider reviews as 'exceptionally influential'.
To highlight the value of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those same customers are also happy to accept slower shipping times for such items.
Source: Turntonetworks
US Consumers Regard "Product Performance" To Be The Most Helpful Information In Product Reviews
They focus on various elements of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of American consumers.
Source: Statista
60% Of Customers Refer To Blog And Social Network Reviews On Their Mobile Devices Before Shopping
In-store purchasing is influenced significantly by blogs and reviews on social networks. With men being two times as likely to be influenced than ladies.
Reviews and score data show individuals value the opinion of peers more than any other material.
Source: Collective Bias
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
A Solitary Business Review Can Lift Its Conversions By 10%
Online review stats show user-generated material can do wonders in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can offer a mind-blowing 44 percent boost.
Source: RevLocal
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Stats reveal that reviews were more successful than TV advertisements at 37%, social media at 23% and display ads at 49%.
Source: Statista
30% Of Customers Feel Positive About A Company Which Reacts To Online Reviews
Communicating with your customers builds their trust. Even something easy like responding to their reviews and comments can make them feel valued.
As you might expect, clients who feel this way are happy to spend more money with a business.
Source: Statuslabs
83% Of Consumers Do Not Rely On Advertising
The standard channels to reach customers aren't as influential as they used to be. Most users who no longer trust advertisements choose to focus on customers' suggestions online.
Source: Statuslabs
A Lot Of Best-selling Products Have An Average Score Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower score actually helps your overall score.
According to customer rating statistics, conversion rates begin to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.
Source: Martech Zone
Software Application Reviews Impact Over 98 Percent Of All Buyers
18 percent of software purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14 percent of them read more than 20 reviews.
Source: Capterra
Over Half Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are apparently the more opinionated ones.
Source: Statista
Only 6% Of Customers Don't Trust Customer Reviews At All
According to customer review stats, a tremendous 19% of customers constantly trust online reviews and never a make a purchase without reading reviews.
Source: Statista
71% Of Millennials Browse Consumer Reviews Of Professional Services
Majority of all people in need of an expert service rely on online reviews.
According to online reviews stats, 59% used online reviews to choose an attorney or a physician.
Younger people (age 18-35) are even more likely to hire an expert based on online reviews. Only 19% of millennials will consider employing a lawyer without any.
Source: Thomson Reuters