Facebook Reviews Impact More Than 50% Of Consumers' Buying Decisions

Facebook is presently the most popular social network which can also affect our buying decisions.

According to social media reviews statistics, Facebook impacts the majority of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that four out of five users are most likely to trust a local business.

Source: RevLocal

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. People expect to see some unfavorable reviews.

Source: Capterra

More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of consumer reviews go on without a reaction. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to purchase a brand-new car and there are a number of models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly select a model that works for you. That's how positive reviews convert consumers into clients.

Source: Consumer Affairs

77% Of Customers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how good your product or service was in the past. Part of why online reviews matter is because they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why the majority of them regard older reviews irrelevant.

It is for this reason that companies ought to be continuously asking for reviews.

Source: Statuslabs

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US consumers.

Source: Statista

Just 44% Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually utilize them.

Although we now understand why consumer reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

15% Of People Do Not Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15 percent of possible customers won't even think about working with a business they can't find opinions about.

Source: Statuslabs

49 Percent Of Customers Consider The Number Of Online Reviews As An Important Consideration Of Their Buying Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of consumers, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

90 Percent Of Visitors Require Less Than 10 Reviews To Form A Viewpoint About A Business

You know what individuals state about first impressions?

Users get their impression of your businesses through reviews. Typically through less than 10 of them.

Think about asking your visitors to compose one if you do not have reviews on your site.

Source: Martech Zone

72% Of Consumers Will Not Take Action Before They Read Some Reviews

Regardless of how attractive your marketing is, you still need customer reviews. There's no way around it. Consumers are still ready to hear you out, however they trust other people more.

Source: My Testimonial Engine

A One Star Boost In Rating Can Cause A 5% To 9% Boost In Business Revenue

Businesses that treat clients well typically prosper, review websites help make sure of that.

Source: Statuslabs

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Corresponding with your clients builds their trust. Even something like responding to their reviews and remarks can make them feel appreciated.

As you might expect, clients who feel this way are going to spend more cash with a company.

Source: Statuslabs

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a massive effect on their decision when clients have to pick a service provider.

Source: DemandGenReport

83% Of All Young Clients Were Asked To Post A Review Recently

Of those invited, 80% of customers did give a review. Overall, businesses have asked 66% of all clients to leave a review on their company.

Source: Brightlocal