53 Percent Of Americans Consider Product Reviews And Rankings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

15 Percent Of Visitors Don't Trust Businesses Without Online Reviews

No trust indicates no interactions. 15 percent of potential clients won't even consider doing business with a company they can't find opinions about.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Service Might Decrease Sales By 70%

One negative review is enough for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all people in need of a professional service turn to online reviews.

According to online reviews stats, 59% used online reviews to choose a lawyer or a physician.

Young people (age 18-35) are even more likely to work with a professional based upon online reviews. Just 19% of millennials will consider working with a lawyer without any.

Source: Thomson Reuters

When Buying Home Electronic Devices, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Data reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

Favorable Reviews Motivate 68 Percent Of Customers To Use Local Businesses

Since the huge bulk of customers check out reviews, you would want yours to be appealing to new clients? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Over Half Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are clearly the more opinionated ones.

Source: Statista

Just 6 Percent Of Consumers Do Not Trust Client Reviews At All

According to customer review statistics, a tremendous 19% of consumers always rely on online reviews and never ever a purchase without reading reviews initially.

Source: Statista

82 Percent Of Customers Go To Review Websites Because They Wish To Acquire A Service Or An Item And Want To Get The Facts About The Businesses Services And Products.

Users come because they have actually already formed a purchase decision. The bulk of them (89%) buy within a week of their visit.

Source: RevLocal

89% Of Customers Browse A Businesses Replies To Reviews

Not only do many clients check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.

Source: Brightlocal

89% Of Consumers Want To Read Reviews On Their Smartphones

Be it through an app or a mobile web browser, most people prefer to read reviews on their mobile phones.

Source: Statista

72 Percent Of Consumers Will Not Take Action Before They Read Some Reviews

Irrespective of how tempting your marketing is, you still need consumer reviews. There is no other way around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are totally free, a remarkably low number of businesses really utilize them.

Although we now understand why client reviews are so effective, the majority of businesses obviously don't.

Source: LsaInsider

Over Half Of Consumers Will Not Utilize A Service If It Has Less Than A 4 Star Ranking

This stat is among numerous that show the importance of online rankings. Now that news of client fulfillment travels this fast, keeping your clients pleased is more vital than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked only for businesses with a perfect five star rating.

Source: Brightlocal

90 Percent Of Clients Require Less Than 10 Reviews To Form An Opinion About A Business

You understand what people say about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you do not have reviews on your website.

Source: Martech Zone

Online Item Reviews About A Product Can Raise Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for an item with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

A Lot Of Best Selling Items Have A Typical Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star rankings.

According to consumer rating stats, conversion rates begin to decrease as ratings rise above 4.7.

Source: Spiegel Research Center