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95% Of Travelers Check Out Online Reviews Prior To Booking Travel Related Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
73 Percent Of Consumers Think Customer Reviews Are More Vital Than Star And Number Ratings
Online review stats make it clear individuals aren't satisfied with ratings alone.
Client reviews make the statistics appear more genuine which is what the potential clients are looking for. Almost a third of consumers state written reviews are the only function that makes them think the sites' reviews are beneficial and appropriate.
Source: Fan and Fuel
72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews
Irrespective of how eye-catching your marketing is, you still need customer reviews. There is no other way around it. Customers are still ready to hear you out, but they trust other people more.
Source: My Testimonial Engine
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
83 Percent Of Consumers Don't Rely On Advertising
The traditional channels to reach clients aren't as influential as they used to be. A lot of users who no longer trust ads pick to focus on clients' suggestions online.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017
30% of customers who read client reviews, agree that it increases their purchasing confidence.
Organizations use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Software Reviews Impact Over 98 Percent Of All Purchasers
18% of software buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star rating is the first thing consumers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States customers.
Source: Statista
Reviews Published On Twitter Can Grow Sales By 6.46 Percent
Online review statistics show that reviews shared on Twitter, do more to grow sales than those on any other social network.
Source: Yotpo
Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Customers
24% of US shoppers consider reviews as 'extremely influential'.
To highlight the value of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those very same clients are also going to accept slower shipping times for such products.
Source: Turntonetworks
Online Item Reviews About An Item Can Improve Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for an item with 5 reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
If They Were Asked, 77% Of Customers Would Certainly Give A Review
More than a 35% would leave a review to advise others about their consumer encounter and 24% would rather direct their review to the company itself.
Over a 26% would want to submit a review to assist other people with their choice making process.
Source: Podium
USA Shoppers Consider "Product Performance" To Be The Most Valuable Information In Product Reviews
They focus on various aspects of the shopping experience when individuals check out reviews. But according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American customers.
Source: Statista