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60 Percent Of Consumers Consult Blog And Social Media Reviews On Their Mobile Phones Prior To Shopping
In-store purchasing is influenced substantially by blogs and reviews on social media. With men being twice as likely to be affected than ladies.
Reviews and rating data show individuals value the viewpoint of peers more than any other material.
Source: Collective Bias
52% Of Customers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the positive and negative reviews and their impact on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are fake. People anticipate to see some unfavorable reviews.
Source: Capterra
70% Of Customers Choose To Find Out About A Business Via Posts And Reviews, Rather Than Ads
Ads are all well and good, but it deserves attempting a different approach too. Reviews are without a doubt the best way to discover the truth about a service or product.
Source: Statuslabs
53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews
Online review stats clarify that 63% of consumer reviews go on without a reaction. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Factor
Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
74% Of Local Businesses Have At Least One Google Review
One review is far from enough to improve your website's SERP ranking.
Looking at online rankings stats, we found out that a company requires to have approximately 40 reviews before users "Award" it with a star.
Source: Brightlocal
89% Of Clients Review A Companies Feedback To Reviews
Not only do the majority of individuals read the review replies, 30% of them value them highly. Practically 96% read the replies to their own reviews.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Product Might Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent fewer sales.
Of course, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
73 Percent Of Customers Think Consumer Reviews Are More Crucial Than Star And Number Rankings
Online review data make it clear individuals aren't satisfied with scores alone.
Written reviews make the statistics appear more authentic which is what the prospective clients are looking for. Practically a third of customers state written reviews are the only function that makes them think the websites' reviews are pertinent and useful.
Source: Fan and Fuel
Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples opinions before they ever trust what the producer states. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US buyers consider reviews as 'very influential'.
To show the significance of online reviews and rankings, did you know that 81 percent of consumers will pay more for an item with reviews and those very same consumers are also happy to accept slower shipping times for such products.
Source: Turntonetworks
64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017
30% of customers who read consumer reviews, concur that it increases their buying confidence.
Companies use the reviews to improve their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses
More youthful people know the worth of being informed. User-generated content has an unassailable effect on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
The Average Review Word Count Has Become 65% Much Shorter Since 2010
Recently reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is proportionate to that of a twitter tweet.
Source: Review Trackers