American Consumers View "Product Performance" To Be The Most Helpful Info In Product Reviews

When individuals check out reviews, they concentrate on different aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.

Customer satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US customers.

Source: Statista

83 Percent Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. Many users who no longer trust advertisements choose to focus on customers' recommendations online.

Source: Statuslabs

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (quantity, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars

Generally two thirds of businesses have excellent and good scores. Just 5% of companies have a rating below three stars.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social network which can also affect our purchasing decisions.

According to social media reviews statistics, Facebook affects over half of users' purchase choices.

Facebook reviews stats reveal that four out of 5 users are more likely to trust a local business if it has favorable reviews.

Source: RevLocal

64% Of Americans Concur That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, concur that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews

Irrespective of how alluring your marketing is, you still require client reviews. There is no other way around it. Clients are still happy to hear you out, but they rely on other people more.

Source: My Testimonial Engine

Software Application Reviews Influence Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software reviews have no effect whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social networks. With men being twice as likely to be influenced than women.

Reviews and ranking stats reveal people value the opinion of peers more than any other material.

Source: Collective Bias

One-half Of All Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the value of being informed. User-generated material has an unassailable influence on customers.

If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Problem

Reputation management stats show a business's reputation does not affect simply the consumers. Prospective employees also take a look at ratings and take a look at reviews.

Source: Deloitte

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Normally, 142 million customers go to Yelp on a monthly basis. This is as excellent a time as any if you have not claimed your complimentary Yelp business page.

Source: RevLocal