Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Consumers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and rankings, did you understand that 81% of customers will pay more for an item with reviews and those exact same customers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent

It sounds crazy, but negative reviews can be a positive factor for users to devote more time on your website. According to online review statistics, individuals devote more than five times as long on a website when they check out negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or faked reviews.

Source: Reevoo

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

52% Of Customers Trust A Product More If It Has Negative Reviews As Well

We already touched upon the negative and positive reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are fake. Consumers expect to see some unfavorable reviews.

Source: Capterra

Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

91% Of Millennials Have Confidence In Online Reviews As Much As Family And Friends

Online review stats place customers' reviews as the most credible source of recommendations. Online reviews generally bring the exact same weight as recommendations from family and friends.

Source: Brightlocal

A One Star Boost In Score Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat customers honorably usually prosper, review websites help make certain of that.

Source: Statuslabs

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge impact user rankings have on their business. Undesirable customer or staff member reviews can influence 90% of job seekers.

Source: Career Arc

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Prominent Element

Data reveal that reviews were more beneficial than Television ads at 37%, social networks at 23% and display ads at 49%.

Source: Statista

72% Of Clients Won't Take Action Unless They Read Some Reviews

No matter how attractive your marketing is, you still require consumer reviews. There is no way around it. Clients are still willing to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

77% Of Users Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be continuously asking for reviews.

Source: Statuslabs

89% Of Customers Read A Businesses Feedback To Reviews

Not only do many customers read the review replies, 30% of them hold them in high regard. Nearly 96% read the reactions to their own reviews.

Source: Brightlocal