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Unfavorable Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of businesses question the integrity of online reviews. Nevertheless, they recognize the massive effect user ratings have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the producer states. The reason, makers' descriptions are generally advertisements.
Source: Martech Zone
Only 44% Of Local Companies Have Actually Accepted Their Google My Business Listing
That's 56 percent of your competitors that aren't taking advantage of their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies really utilize them.
Although we now know why customer reviews are so effective, a lot of businesses apparently do not.
Source: LsaInsider
74% Of Regional Businesses Have At A Minimum, One Google Review
One review is far from adequate to improve your website's SERP ranking.
Taking a look at online ratings data, we discovered that a company needs to have a minimum of 40 reviews before people "Award" it with a star.
Source: Brightlocal
Google Represents 57.5% Of All Reviews Across The World
Google is in the lead here, followed by Facebook as a remote second.
Here are the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
89% Of Shoppers Want To Read Reviews On Their Mobile Phones
Be it via an app or a mobile web browser, people today choose to read reviews on their phones.
Source: Statista
The Majority Of Clients Aged 25-34 Wrote Reviews
According to Statista, the more youthful generations are evidently the more vocal ones.
Source: Statista
Reviews Shared On Twitter Can Help Improve Revenues By 6.46%
Online review stats show that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
US Consumers View "Product Performance" To Be The Most Valuable Info In Product Reviews
When individuals read reviews, they concentrate on different aspects of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.
Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA customers.
Source: Statista
91% Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most trustworthy source of recommendations. Online reviews typically bring the exact same weight as guidance from loved ones.
Source: Brightlocal