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67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Selecting A Solution Provider
Reviews have a massive effect on their decision when customers have to choose a solution provider.
Source: DemandGenReport
64% Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017
30% of customers who check out client reviews, concur that it increases their purchasing confidence.
Organizations utilize the reviews to improve their services and products.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
71% Of Millennials Browse Consumer Reviews Of Expert Services
Majority of all people in need of an expert service turn to online reviews.
According to online reviews statistics, 59% utilized online reviews to choose an attorney or a medical professional.
Younger people (age 18-35) are much more likely to employ an expert based upon online reviews. Only 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a new vehicle and there are numerous models which fit your criteria. How do you pick the very best one for you? Well, you read the reviews.
With the help of other customers, you quickly select one that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
Unfavorable Reviews Can Improve Conversion By Up To 85 Percent
It sounds insane, however negative reviews can be a positive factor for users to spend more time on your website. According to online review stats, individuals devote more than five times as long on a website when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
Only 6% Of Customers Do Not Rely On Consumer Reviews At All
According to consumer review statistics, a tremendous 19 percent of customers always rely on online reviews and never a make a purchase without reading reviews.
Source: Statista
60 Percent Of Customers Seek Advice From Blog And Social Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected significantly by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.
Reviews and rating data show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Customers Could Invest 31% More With A Business That Has Terrific Reviews
Pay attention to this statistic. The more detailed other users explain your product and services, the more money you can charge and customer review stats show us precisely just how much more.
Source: Martech Zone
The Average Review Length Has Actually Become 65% Shorter Since 2010
As of late reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of tweet on twitter.
Source: Review Trackers
Google Accounts For 57.5% Of All Reviews Worldwide
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Only 44 Percent Of Local Businesses Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are free, a remarkably low number of companies in fact make use of them.
Although we now know why consumer reviews are so effective, the majority of businesses apparently don't.
Source: LsaInsider
Online Reviews Affect 67.7% Of Consumer Purchasing Decisions
More than two thirds of buyers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
If They Were Asked, 77% Of Customers Would Undoubtedly Post A Review
More than a 35% would leave a review to inform others about their client experience and 24% would definitely direct their review to the business itself.
Over a 26% would be willing to submit a review to help other individuals with their choice making process.
Source: Podium
86% Of Consumers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they spend at your business. If you give them a great experience, they will want to share it.
Source: Brightlocal