82 Percent Of Consumers Go To Review Websites Since They Wish To Buy A Service Or A Product And Want To Get The Truth About The Businesses Product Or Services.

Users come since they have currently formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal

83 Percent Of Customers Don't Rely On Advertising

The traditional channels to reach clients aren't as prominent as they used to be. Many users who no longer trust advertisements pick to pay attention to consumers' recommendations online.

Source: Statuslabs

89% Of Consumers Like To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, everyday people choose to read reviews on their mobile devices.

Source: Statista

Just 44% Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't benefiting from their listing.

While business listings on the major review platforms are complimentary, a surprisingly low number of companies really use them.

Although we now know why consumer reviews are so powerful, a lot of businesses apparently do not.

Source: LsaInsider

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users take note of other elements also, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of USA customers.

Source: Statista

52% Of Customers Trust A Product More If It Has Unfavorable Reviews Too

We already discussed the positive and negative reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. People anticipate to see some unfavorable reviews.

Source: Capterra

72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews

No matter how captivating your marketing is, you still require client reviews. There's no way around it. Consumers are still ready to hear you out, however they rely on other individuals more.

Source: My Testimonial Engine

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly decide on one that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

Clients Could Spend 31 Percent More With A Business That Has Terrific Reviews

Take notice of this fact. The better other users describe your product or service, the more cash you can charge and consumer review statistics show us precisely just how much more.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

Google Accounts For 57.5 Percent Of All Reviews Around The World

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Software Application Reviews Influence Over 98 Percent Of All Buyers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no impact whatsoever on just 2% of consumers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of customers, who take note of the number of reviews is presently at 46%.

Source: Brightlocal