77% Of Users Don't Trust Reviews That Are Older Than Three Months

Customers don't care how great your service or product was in the past. Part of why online reviews matter is because they are relevant and fresh.

Customers understand businesses lose their touch all the time, which is why most of them regard older reviews unimportant.

It is for this reason that businesses need to be continuously asking for reviews.

Source: Statuslabs

82 Percent Of Customers Go To Review Websites Because They Want To Acquire A Service Or An Item And Wish To Get The Facts About Business Product Or Services.

Review sites are locations that customers go to get the facts about a product, business or service . Users come since they have already formed a buying decision. The majority of them (89%) buy within a week of their visit. And 29% do so in 24 hours.

Source: RevLocal

88% Of Executives Judge Reputation Risk As A Leading Business Issue

Reputation management statistics show a business's reputation does not affect simply the customers. Potential employees also look at ratings and take a look at reviews.

Source: Deloitte

30% Of Consumers Feel Positive About A Business Which Responds To Online Reviews

Communicating with your clients creates trust. Even something as basic as reacting to their remarks and reviews can make them feel valued.

As you might expect, customers who feel this way are going to invest more money with a business.

Source: Statuslabs

70% Of Consumers Choose To Find Out About A Business By Means Of Articles And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it deserves attempting a different approach too. Reviews are by far the very best method to discover the truth about a product or service.

Source: Statuslabs

If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize An Organisation

This stat is among many that illustrate the significance of online scores. Now that news of consumer fulfillment travels this fast, keeping your customers pleased is more important than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11 percent looked only for services with a perfect five star ranking.

Source: Brightlocal

86% Of Customers Would Think About Writing A Review For A Business

Your consumers are your most important resource, and it's not just because of the money they invest at your business. They will be prepared to share it if you provide them a great experience.

Source: Brightlocal

61% Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars

Generally two thirds of businesses have great and exceptional rankings. Just 5% of businesses have a rating listed below three stars.

Source: Brightlocal

63.6% Of Customers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

These online review statistics reveal the general popularity of a site can just go so far when it pertains to trust.

Source: Review Trackers

73 Percent Of Customers Think Client Reviews Are More Vital Than Star And Number Scores

Online review statistics make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the stats appear more genuine which is what the potential customers are searching for. Nearly a third of consumers state composed reviews are the only function that makes them believe the sites' reviews are relevant and helpful.

Source: Fan and Fuel

If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are phony. Consumers expect to see some negative reviews.

Source: Capterra

The Majority Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends show individuals choose to comment if they had a positive experience, rather than a average or unfavorable one.

Source: Brightlocal

15% Of Consumers Do Not Trust Businesses Without Online Reviews

No trust indicates no interactions. 15% of prospective customers won't even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

Favorable Reviews Encourage 68 Percent Of Customers To Choose Local Businesses

Since the vast bulk of consumers read reviews, you'd want yours to be inviting to brand-new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49 Percent Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.

The share of customers, who take notice of the variety of reviews is presently at 46%.

Source: Brightlocal

77% Of Consumers Would Most Likely Post A Review If They Were Asked

More than a 35% would submit a review to inform others about their customer encounter and 24% would certainly direct their review to the business itself.

Over a 26% would be willing to give a review to help other individuals with their choice making process.

Source: Podium

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they recognize the huge impact user ratings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business travelers read an average of 5 reviews vs. 6-7 for leisure tourists. 59percent of all travelers report that they check out reviews 'always' or 'really often'.

Source: Trust You