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More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%
One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Visitors Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Therefore, buying choices are made rapidly.
Online reviews are undoubtedly persuasive, yet online marketers have not necessarily come to appreciate the power of them.
Source: Martech Zone
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Positive Reviews Encourage 68 Percent Of Consumers To Use A Local Business
Given that the vast majority of customers check out reviews, you would want yours to be appealing to new clients, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
53 Percent Of Americans Consider Item Reviews And Ratings As The Most Important Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the purchasing decision.
Source: Statista
74% Of Regional Companies Have At Least 1 Google Review
A single review is far from enough to enhance your website's SERP ranking.
Looking at online scores data, we found out that a company needs to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
A Single Business Review Can Raise Its Conversions By 10 Percent
Online review stats reveal user-generated content can do wonders in terms of conversions.
A single review can have a huge influence on your business.
A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can offer a mind-blowing 44 percent increase.
Source: RevLocal
30% Of Customers Feel Favorable To A Company Which Responds To Online Reviews
Corresponding with your consumers develops trust. Even something easy like reacting to their remarks and reviews can make them feel appreciated.
As you may expect, customers who feel this way are ready to spend more money with a company.
Source: Statuslabs
89% Of Consumers Read A Businesses Replies To Reviews
Not only do the majority of customers read the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Many Best-selling Items Have An Average Score Of 4.2 To 4.7
You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. Sometimes a lower ranking actually helps your overall score.
According to consumer rating stats, conversion rates begin to reduce as rankings rise above 4.7.
Source: Spiegel Research Center
63.6 Percent Of Consumers Visit Google To Read Reviews Of A Business
Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.
Source: Review Trackers
When Buying Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more effective than Television ads at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
Consumers Might Spend 31% More With A Business That Has Fantastic Reviews
Take note of this fact. The more detailed other users explain your service or product, the more money you can charge and consumer review stats show us exactly how much more.
Source: Martech Zone