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Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to spend more time on your website. According to online review data, individuals devote more than five times as long on a site when they read negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
More Than Half Of Customers Will Not Use A Service If It Has Less Than A 4 Star Ranking
This stat is one of many that show the value of online scores. Now that news of client complete satisfaction travels this fast, keeping your clients happy is more vital than ever.
57% of consumers have looked for business with more than four stars in 2018, which is up from 48 percent in 2017.
Moreover, 11 percent looked just for services with a best five star ranking.
Source: Brightlocal
Customers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Purchase Than Desktop Users
Mobile users choose to get things done quicker. Purchasing decisions are made quickly.
Online reviews are certainly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
77% Of Consumers Don't Trust Reviews That Are Older Than 3 Months
Customers don't care how great your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
Just 6% Of Customers Don't Trust Client Reviews At All
According to client review statistics, a tremendous 19 percent of consumers always rely on online reviews and never a make a purchase without checking out reviews.
Source: Statista
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust A Product More
We already discussed the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra
Facebook Reviews Impact More Than 50 Percent Of Consumers' Buying Decisions
Facebook is currently the most popular social network which can likewise affect our purchasing preferences.
According to social reviews statistics, Facebook impacts the majority of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of 5 users are most likely to rely on a local business if it has favorable reviews.
Source: RevLocal
Software Application Reviews Impact Over 98% Of All Buyers
18% of software application buyers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
98% Of Yelp's Site Visitors Bought From A Business They Found On The Site
Typically, 142 million consumers visit Yelp each month. This is as excellent a time as any if you haven't declared your complimentary Yelp business page.
Source: RevLocal
One-half Of All Millennial's "Constantly" Read Online Reviews For Businesses
Younger people know the value of being informed. User-generated material has an unassailable impact on customers.
They will realize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal