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91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they recognize the enormous effect user scores have on their business. Undesirable client or employee reviews can affect 90% of job seekers.
Source: Career Arc
95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business tourists alike read reviews to form a viewpoint. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'constantly' or 'really often'.
Source: Trust You
61% Of Regional Businesses Have A Typical Rating Of 4 To 5 Stars
Typically two thirds of businesses have outstanding and good ratings. Only 5% of businesses have a rating below three stars.
Source: Brightlocal
Software Application Reviews Influence Over 98% Of All Purchasers
18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on only 2 percent of consumers. Two thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
If They Were Asked, 77% Of Consumers Would Undoubtedly Post A Review
More than a 35% would leave a review to inform others about their consumer encounter and 24% would most likely direct their review to the company itself.
Over a 26% would want to give a review to help other people with their decision making process.
Source: Podium
70% Of Customers Choose To Learn About A Business Through Posts And Reviews, Instead Of Advertisements
Ads are all well and good, however it deserves trying a different approach too. Reviews are without a doubt the best method to find the truth about a product or service.
Source: Statuslabs
If It Has Unfavorable Reviews As Well, 52% Of Consumers Trust An Item More
We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.
Source: Capterra
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star rating is the first thing customers see. Still, users focus on other factors also, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.
Source: Statista
Reviews Published On Twitter Can Help Boost Online Sales By 6.46 Percent
Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.
Source: Yotpo
Google Accounts For 57.5% Of All Reviews Across The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
Customer Reviews On Products Are Trusted Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions
Facebook is presently the most popular social media which can likewise influence our purchasing preferences.
According to social reviews statistics, Facebook affects more than half of users' purchase choices.
If it has positive reviews, Facebook reviews statistics reveal that 4 out of 5 users are more likely to trust a local business.
Source: RevLocal
77% Of Clients Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how good your service or product was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Customers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.
It is for this reason that companies need to be continuously asking for reviews.
Source: Statuslabs
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz