Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Positive Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Because the huge bulk of consumers check out reviews, you would want yours to be enticing to brand-new consumers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

74 Percent Of Local Companies Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online scores stats, we learnt that a business needs to have a minimum of 40 reviews before people "Award" it with a star.

Source: Brightlocal

72 Percent Of Customers Won't Take Action Unless They Read Some Reviews

Regardless of how appealing your marketing is, you still need consumer reviews. There's no way around it. Consumers are still ready to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

Consumers Checking Out Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Therefore, purchasing decisions are made rapidly.

Online reviews are clearly persuasive, yet online marketers have not always come to value the power of them.

Source: Martech Zone

30% Of Clients Feel Favorable To A Business Which Responds To Online Reviews

Corresponding with your clients creates trust. Even something as simple as reacting to their reviews and remarks can make them feel appreciated.

As you might expect, customers who feel this way are happy to invest more money with a company.

Source: Statuslabs

61% Of Regional Businesses Have An Average Score Of 4 Or 5 Stars

Generally two-thirds of companies have outstanding and good scores. Only 5% of companies have a rating below three stars.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews Throughout The World

Google is the clear winner as far as distribution goes, but they are not the only ones in the game.

These the online reviews circulation rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

Fifty Percent Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger individuals understand the value of being informed. User-generated content has an unassailable effect on customers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are various though, only 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

86% Of Consumers Would Consider Writing A Review For A Business

Your clients are your most valuable resource, and it's not only because of the money they invest at your business. They will be prepared to share it if you provide them an excellent experience.

Source: Brightlocal

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user ratings have on their business. Undesirable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc

70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people check out a lot more reviews to get a better idea of how business is in fact doing. Do not depend on that figure alone.

Source: Brightlocal

A One Star Boost In Score Can Lead To A 5% To 9% Increase In Business Earnings

Businesses that treat clients honorably generally flourish, review websites help make sure of that.

Source: Statuslabs

Unfavorable Reviews Can Boost Conversion By Up To 85%

It sounds insane, however negative reviews can be a positive factor for users to devote more time on your site. According to online review data, people devote more than 5 times as long on a website when they check out negative reviews.

More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.

Source: Reevoo