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Negative Reviews Can Improve Conversion By As Much As 85%
It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, individuals devote more than five times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
71% Of Millennials Browse Consumer Reviews Of Expert Services
Over half of all individuals in need of an expert service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a lawyer or a medical professional.
Young people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Just 19% of millennials will consider employing a legal representative without any.
Source: Thomson Reuters
Reviews Are The 3rd Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
If It Has Less Than A 4 Star Rating, More Than Half Of Customers Won't Utilize An Organisation
This stat is one of many that show the significance of online rankings. Now that news of customer complete satisfaction travels this fast, keeping your clients delighted is more important than ever.
57% of customers have looked for business with more than 4 stars in 2018, which is up from 48 percent in 2017.
11% looked only for companies with a best five star ranking.
Source: Brightlocal
A One Star Boost In Ranking Can Lead To A 5% To 9% Boost In Business Revenue
Businesses that treat clients well generally flourish, review websites help make sure of that.
Source: Statuslabs
Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of American Consumers
24% of US consumers consider reviews as 'extremely influential'.
To illustrate the importance of online reviews and scores, did you know that 81% of customers will pay more for an item with reviews and those same consumers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
53% Of Consumers Expect Companies To Reply Within A Week To Negative Reviews
Online review statistics reveal that 63% of customer reviews stay without a reply. That's too bad, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
53 Percent Of Americans Consider Item Reviews And Scores As The Most Important Part Of Online Shopping.
Today's consumers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
15 Percent Of Users Don't Trust Businesses Without Online Reviews
No trust indicates no interactions. 15% of prospective clients will not even think about working with a business they can't discover opinions about.
Source: Statuslabs
67% Of Consumers Claim Reviews Are A "Very Important" Factor When Choosing A Solution Provider
Reviews have an enormous impact on their decision when clients have to choose a service provider.
Source: DemandGenReport
Facebook Reviews Impact More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social network which can also influence our purchasing preferences.
According to social media reviews data, Facebook affects the majority of users' purchase choices.
Facebook reviews statistics expose that 4 out of five users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a new car and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read online reviews.
With the help of other customers, you quickly choose a model that works for you. That's how positive reviews convert consumers into clients.
Source: Consumer Affairs
More Than Four Negative Reviews About A Business Or Product May Reduce Sales By 70%
One negative review suffices for 35% of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the large number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
If A Company Takes Care Of Issues Quickly And Efficiently, 95% Of Dissatisfied Consumers Will Go Back To A Company
Customers do not anticipate you to be perfect. When things go wrong, they do anticipate you to fix things. If there's nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday