74 Percent Of Regional Businesses Have At Least 1 Google Review

A single review is far from enough to enhance your site's SERP ranking.

Taking a look at online ratings stats, we learnt that a company requires to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal

Many Popular Items Have An Average Score Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star rankings are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to customer rating statistics, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star ranking is the first thing customers see. Still, users take note of other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of USA customers.

Source: Statista

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also influence our purchasing decisions.

According to social reviews statistics, Facebook impacts more than half of users' purchase choices.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are most likely to trust a local business.

Source: RevLocal

89% Of Individuals Choose To Read Reviews On Their Cell Phones

Be it through an app or a mobile browser, folks choose to read reviews on their cell phones.

Source: Statista

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who check out customer reviews, agree that it increases their buying confidence.

Companies utilize the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Clients

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and rankings, did you understand that 81 percent of customers will pay more for a product with reviews and those very same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

Favorable Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Given that the large bulk of consumers check out reviews, you'd want yours to be appealing to new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Online Product Reviews About A Product Can Increase Its Conversion Rate By An Unprecedented 270 Percent

User review stats show the purchase possibility for an item with five reviews is 270 percent higher than the same item without reviews.

Source: Spiegel Research Center

98 Percent Of Yelp's Visitors Purchased From A Business They Found On The Website

Normally, 142 million customers check out Yelp each month. If you have not claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

More Than Half Of Consumers Will Not Utilize An Organisation If It Has Less Than A 4 Star Rating

This stat is one of many that illustrate the value of online ratings. Now that news of client satisfaction travels this quick, keeping your consumers pleased is more important than ever.

57 percent of customers have searched for business with more than four stars in 2018, which is up from 48% in 2017.

Additionally, 11% looked just for organizations with a perfect five star score.

Source: Brightlocal

86 Percent Of Customers Would Think About Composing A Review For A Business

Your clients are your most important resource, and it's not only because of the cash they spend at your business. If you give them a good experience, they will want to share it.

Source: Brightlocal

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.

Source: Moz

The Majority Of Customers Aged 25 To 34 Posted Reviews

According to Statista, the more youthful generations are plainly the more opinionated ones.

Source: Statista

Almost All Consumers, Who Use Online Reviews, Read Them Very Early In The Buying Process

Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you select the best one for you? Well, you read reviews.

With the help of other customers, you manage to choose one that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

77% Of Buyers Do Not Trust Reviews That Are Older Than Three Months

Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that companies need to be constantly requesting reviews.

Source: Statuslabs