The Typical Review Word Count Has Become 65% Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

49 Percent Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of customers, who focus on the variety of reviews is currently at 46 percent.

Source: Brightlocal

30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews

Corresponding with your consumers creates trust. Even something as simple as reacting to their reviews and remarks can make them feel valued.

As you might expect, clients who feel this way are going to invest more cash with a company.

Source: Statuslabs

53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.

Today's consumers are smart and want the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

71% Of Millennials Browse Consumer Reviews Of Professional Services

Over half of all individuals in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to pick a lawyer or a doctor.

Young people (age 18-35) are a lot more likely to work with a professional based on online reviews. Just 19% of millennials will think about hiring a legal representative without any.

Source: Thomson Reuters

77% Of Individuals Don't Rely On Reviews That Are Older Than Three Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

83% Of Consumers Do Not Trust Advertising

The traditional channels to reach customers aren't as prominent as they utilized to be. Many users who no longer trust ads choose to take note of customers' recommendations online.

Source: Statuslabs

73 Percent Of Customers Think Client Reviews Are More Important Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Written reviews make the stats appear more authentic which is what the would-be customers are searching for. Almost a third of consumers state composed reviews are the only feature that makes them believe the websites' reviews are appropriate and beneficial.

Source: Fan and Fuel

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent

One negative review is enough for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent fewer sales.

Obviously, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Consumers Read A Businesses Feedback To Reviews

Not only do the majority of shoppers read the review replies, 30% of them hold them in high regard. Almost 96% read the replies to their own reviews.

Source: Brightlocal

74 Percent Of Local Businesses Have At A Minimum, 1 Google Review

A single review is far from adequate to enhance your site's SERP ranking.

Taking a look at online ratings stats, we found out that a company needs to have at least 40 reviews before clients "Award" it with a star.

Source: Brightlocal