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Google Represents 57.5% Of All Reviews World Wide
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others with 8.6%.
Source: Review Trackers
70 Percent Of Customers Need To Read At Least Four Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people read many more reviews to get an idea of how business is in fact doing. Do not depend on that fact alone.
Source: Brightlocal
60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced substantially by blogs and reviews on social media. With men being twice as likely to be influenced than women.
Reviews and ranking statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (amount, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
89% Of Shoppers Want To Read Reviews On Their Smartphones
Be it by means of an app or a mobile browser, everyday people prefer to read reviews on their mobile devices.
Source: Statista
89% Of Consumers Browse A Businesses Reactions To Reviews
Not only do the majority of consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the replies to their own reviews.
Source: Brightlocal
74% Of Regional Businesses Have At Least 1 Google Review
A single review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online rankings statistics, we learnt that a company requires to have a minimum of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Favorable Reviews Motivate 68 Percent Of Consumers To Use Local Businesses
Given that the large majority of customers check out reviews, you would want yours to be inviting to new clients, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
67% Of Consumers Report Reviews Are A "Very Crucial" Factor When Selecting A Solution Provider
Reviews have an enormous impact on their decision when customers have to select a service provider.
Source: DemandGenReport
72% Of Customers Will Not Take Action Before They Read Some Reviews
Regardless of how appealing your marketing is, you still need client reviews. There's no skirting around it. Customers are still going to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of businesses question the integrity of online reviews. Nonetheless, they understand the massive effect user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.
Source: Career Arc