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Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you want to purchase a brand-new vehicle and there are several models which fit your criteria. How do you select the best one for you? Well, you read the reviews.
With the help of other people, you manage to select one that works for you. That's how positive reviews transform consumers into consumers.
Source: Consumer Affairs
72 Percent Of Customers Won't Take Action Unless They Check Out Some Reviews
No matter how attractive your marketing is, you still require customer reviews. There's no other way around it. Consumers are still ready to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Employee
The 86% of companies question the integrity of online reviews. Nonetheless, they realize the huge impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.
Source: Career Arc
89% Of Customers Choose To Read Reviews On Their Smart Devices
Be it through an app or a mobile web browser, individuals prefer to read reviews on their mobile phones.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that perhaps the reviews are phony if all of a products reviews are positive. Consumers anticipate to see some negative reviews.
Source: Capterra
70% Of Customers Need To Read At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. Many people read much more reviews to get a better idea of how the business is really doing. Don't depend upon that fact alone.
Source: Brightlocal
Online Reviews Affect 67.7% Of Customer Purchasing Decisions
More than two-thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Online Product Reviews About An Item Can Increase Its Conversion Rate By More Than 270%
User review stats show the purchase possibility for an item with 5 reviews is 270 percent higher than the same item without reviews.
Source: Spiegel Research Center
Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are essentially ads.
Source: Martech Zone
Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
Reviews Posted On Twitter Can Boost Sales By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo