95% Of Travelers Read Online Reviews Prior To Booking Travel Related Services

Leisure and business travelers alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers. 59percent of all tourists report that they check out reviews 'constantly' or 'very frequently'.

Source: Trust You

95% Of Dissatisfied Customers Will Return To A Company If A Business Makes An Effort To Resolve Problems Quickly And Efficiently

Clients don't expect you to be perfect. When things go wrong, they do anticipate you to deal with things. If there's nothing else a company can do to fix a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

67% Of Consumers Admit Reviews Are A "Very Crucial" Factor When Choosing A Service Provider

When clients have to select a solution provider, reviews have an enormous impact on their decision.

Source: DemandGenReport

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Consumers

24% of US shoppers consider reviews as 'extremely influential'.

To highlight the importance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for a product with reviews and those very same consumers are also happy to accept slower shipping times for such products.

Source: Turntonetworks

A Lot Of Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a negative or mediocre one.

Source: Brightlocal

15 Percent Of Consumers Don't Trust Businesses Without Online Reviews

No trust implies no interactions. 15 percent of potential clients will not even think about working with a business they can't discover viewpoints about.

Source: Statuslabs

Online Reviews Impact 67.7% Of Customer Purchasing Decisions

More than 2 thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

70% Of Customers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people read a lot more reviews to get a clear view of how the business is in fact doing. Do not depend upon that statistic alone.

Source: Brightlocal

Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social media which can also affect our purchasing decisions.

According to social reviews data, Facebook affects over half of users' purchase decisions.

Facebook reviews stats expose that four out of five users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Will Not Use A Company

This stat is one of lots of that show the importance of online ratings. Now that news of client satisfaction travels this quick, keeping your consumers happy is more vital than ever.

57 percent of consumers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.

Moreover, 11 percent looked just for businesses with a perfect five star rating.

Source: Brightlocal

77% Of Users Do Not Trust Reviews That Are Older Than Three Months

Consumers don't care how excellent your service or product was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why the majority of them find older reviews unimportant.

It is for this reason that businesses should to be continuously requesting reviews.

Source: Statuslabs

The Typical Review Word Count Has Gotten 65% Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of a twitter tweet.

Source: Review Trackers

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Also

We already discussed the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers expect to see some unfavorable reviews.

Source: Capterra

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Companies

More youthful people understand the value of being informed. User-generated content has an unassailable impact on customers.

They will realize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software purchasers consider reviews to be a necessary factor in the purchase process. Software reviews have no effect whatsoever on just 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.

Source: Capterra

Online Item Reviews About An Item Can Increase Its Conversion Rate By A Staggering 270%

User review stats reveal the purchase probability for a product with five reviews is 270% higher than the same item without reviews.

Source: Spiegel Research Center

Consumer Reviews On Products Are Relied On Nearly 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most credible source of suggestions. Online reviews normally bring the very same weight as guidance from family and friends.

Source: Brightlocal