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95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Services
Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.
Source: Trust You
More Than 4 Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
15% Of Consumers Do Not Trust Businesses With No Online Reviews
No trust indicates no interactions. 15% of potential clients won't even consider doing business with a business they can't find opinions about.
Source: Statuslabs
53% Of Consumers Anticipate Businesses To Reply Within A Week To Negative Reviews
Online review stats prove that 63% of customer reviews remain without a reply. That's regrettable, due to the fact that those businesses are losing consumers that way.
Source: Review Trackers
91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee
The 86% of companies question the integrity of online reviews. Nevertheless, they realize the huge impact user ratings have on their business. Unfavorable customer or staff member reviews can influence 90% of job seekers.
Source: Career Arc
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management stats indicate a company's reputation does not impact just the consumers. Potential team members also look at rankings and take a look at reviews.
Source: Deloitte
95% Of Dissatisfied Consumers Will Return To A Business If A Company Manages To Resolve Issues Rapidly And Effectively
Customers don't expect you to be perfect. When things go wrong, they do expect you to remedy things. If there is absolutely nothing else a company can do to resolve a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
89% Of Shoppers Choose To Read Reviews On Their Mobile Phones
Be it through an app or a mobile browser, consumers prefer to read reviews on their phones.
Source: Statista
73% Of Customers Think Written Reviews Are More Crucial Than Star And Number Ratings
Online review statistics make it clear individuals aren't pleased with ratings alone.
Written reviews make the stats appear more authentic which is what the prospective clients are trying to find. Almost a third of customers say written reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
77% Of Clients Would Likely Post A Review If They Were Asked
More than a 35% would post a review to notify others about their consumer encounter and 24% would certainly direct their review to the business itself.
Over a 26% would want to leave a review to assist other individuals with their choice making process.
Source: Podium
67% Of Consumers Admit Reviews Are A "Very Important" Factor When Picking A Solution Provider
When consumers have to select a service provider, reviews have a massive effect on their decision.
Source: DemandGenReport
The Average Review Length Has Become 65% Much Shorter Since 2010
As of late reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
Negative Reviews Can Boost Conversion By As Much As 85 Percent
It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review data, people spend more than five times as long on a site when they check out negative reviews.
More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.
Source: Reevoo
30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews
Keeping in touch with your consumers develops trust. Even something like responding to their reviews and comments can make them feel appreciated.
As you may anticipate, customers who feel this way are happy to spend more cash with a company.
Source: Statuslabs
One-half Of All Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the worth of being informed. User-generated material has an indisputable influence on consumers.
They will recognize what they've been missing out on if businesses stop to think about the power of consumer reviews over millennials. Older people are different though, just 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
A One Star Increase In Rating Can Lead To A 5% To 9% Boost In Business Profits
Businesses that treat customers fairly usually prosper, review websites help ensure of that.
Source: Statuslabs