The Average Review Length Has Become 65% Much Shorter Since 2010

These days reviews are much shorter, simpler, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

95 Percent Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form an opinion. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists.

Source: Trust You

89% Of Consumers Browse A Companies Responses To Reviews

Not only do a lot of individuals check out the review replies, 30% of them hold them in high regard. Almost 96% read the reactions to their own reviews.

Source: Brightlocal

83% Of All Young Customers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did give a review. In general, businesses have asked 66% of all customers to leave a review on their business.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the positive and negative reviews and their effect on customers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Consumers anticipate to see some negative reviews.

Source: Capterra

American Consumers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews

When individuals check out reviews, they focus on various elements of the shopping experience. But according to online review stats, 60% of them are most thinking about the product's performance.

Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of USA clients.

Source: Statista

70% Of Consumers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

4 reviews may be too few. Many people read a lot more reviews to get a clear view of how business is in fact doing. Do not depend upon that figure alone.

Source: Brightlocal

77% Of Customers Do Not Rely On Reviews That Are Older Than 3 Months

Clients don't care how great your product or service was in the past. Due to the fact that they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.

It is for this reason that companies ought to be constantly asking for reviews.

Source: Statuslabs

Buyers Reading Reviews On A Mobile Phone Are 127 Percent Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done quicker. Purchasing decisions are made quickly.

Online reviews are undoubtedly convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, variety, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

More Than Half Of Consumers Will Not Use An Organisation If It Has Less Than A 4 Star Rating

This stat is one of many that show the significance of online rankings. Now that news of client satisfaction travels this fast, keeping your consumers pleased is more crucial than ever.

57 percent of customers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked just for services with an ideal five star ranking.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early In The Buying Process

Let's say you wish to buy a new automobile and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on a model that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

Facebook Reviews Affect More Than 50% Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing decisions.

According to social reviews stats, Facebook impacts more than half of users' purchase choices.

If it has positive reviews, Facebook reviews statistics expose that four out of 5 users are more likely to trust a local business.

Source: RevLocal

A Lot Of Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a mediocre or negative one.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a surprisingly low number of businesses really utilize them.

Although we now know why customer reviews are so effective, many businesses obviously don't.

Source: LsaInsider

88% Of Executives Consider Reputation Risk As A Leading Business Concern

Reputation management statistics show a business's reputation does not affect just the consumers. Potential team members likewise take a look at rankings and read reviews.

Source: Deloitte

30% Of Customers Feel Positive About A Business Which Reacts To Online Reviews

Keeping in touch with your consumers builds their trust. Even something as basic as reacting to their comments and reviews can make them feel appreciated.

As you might anticipate, customers who feel this way are going to invest more money with a company.

Source: Statuslabs

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nevertheless, they realize the enormous effect user rankings have on their business. Unfavorable customer or employee reviews can influence 90% of job seekers.

Source: Career Arc